Jumping into SaaS Marketing? Focus on Tactics, not Strategy
It’s not easy to prove your worth as a marketer at a startup, but that doesn’t mean it can’t be done. From my own personal experience, I’ve seen low hanging fruit that must be talked about. It’s the...
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What A/B testing solution should I use for my Rails App?
Update Jan 2015: I wrote a monster guide on getting started with A/B testing, which you may find useful. So you probably visited this page in your quest for an A/B testing solution for your Rails...
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Marketing your Tech Company is getting SaaSy: Here’s how to avoid problems
It seems like there’s been a large increase of software over the past year to help online marketers. There’s software to help avoid churn in billing, there’s software to help with lifecycle emails,...
View ArticleTracking A/B tests in Mixpanel using url parameters (Rails Application)
Update January 2015: I wrote a 3,000 word introduction to a/b testing, and I’d love it if you checked it out! So you have a Rails application, and you’re trying to setup A/B tests. You probably also...
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Tips on finding a Marketer for your Startup
Two months ago I started working at YesGraph. It’s a team of 7, and we’re launching our paid tier in the near future. My role is what I’d classify as a startup marketing role, yet it’s dramatically...
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The Startup Marketer’s Experimentation Process
Over the past month, I’ve really tried to take a hard look at how I personally do marketing online. Specifically, I’ve been trying to create processes that I can use at any company as I progress...
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Growth/Marketing Interview Tips: My Learnings
Over the last few weeks I finished up my time at YesGraph, and have been exploring other opportunities and doing some contract work in my free time. I’ve had the opportunity to connect with several...
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More Accurate Acquisition Funnels with Mixpanel
I’m a big fan of Mixpanel for analytics. I’ve written about how I do A/B tests in Mixpanel, but over the past week I learned some really important things that I’d like to pass on. Imagine a typical...
View ArticleWhy User Testing Services are Useless
Building software that people enjoy using isn’t an easy task, and it takes a ton of effort. It’s critical that you get consistent, honest feedback to help you create a better experience for the end...
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A/B testing: a comprehensive guide to getting started
Over the past few years there’s been quite a bit of hype regarding A/B testing. From Obama’s election campaign, to Veggie Tales increasing revenue by 38%, I believe the hype is well-warranted and...
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